HELP page

Why to use

1) has circa 80 000 - 100 000 viewers and 2 000 000 adviews every day. There are 400 000 visitors in a week and they make 14 million pagevisits (March 2017).

2) 10 other 'carportals' who are also in catalog have 1000 till 90 000 adviews per day ( week's average is 2 000 000 per day). Numbers are based on publically avaible statistics and car view statistics.

3) About 430 car dealers use to enter here all ads.

4) is the most visited ad environment in Estonia (about 14 million adviews and 400 000 visitors per week). Closest competitors\\' collect more than 5 times less pageviews.

5) forum is the most active carforum in Estonia. About 1 200 000 messages are posted here and forum activity is still rising: about 200 new messages every day.

Adding an ad

If you already are a registered user please log in to by using your username and password and choose one of the following methods for advertising:
  1. click the link on the top menu bar Place your ad and select from listed categories the correct advertisement type for your ad.
  2. click the link Advertise on located on the right side of the front page and select from listed categories the correct advertisement type for your ad.

You can also start placing an ad if you don't have an account yet. In that case you need to fill out user registration form before entering ad data. After entering the ad you are a registered member and hereinafter you can log in to with these attributes.

On the vehicle ad form you need to fill out the fields about the vehicle and about the seller- please check that the data you entered is accurate. To note optional features please mark already listed features. If some features are missing from the list, add them to the textbox in the end of the list. Data is saved after clicking on Save and next button.

You can add photos on the next page. For that you need to have digital photos saved into your computer. To add photos click on Browse button and choose photos for your ad. Regular ads can be added without photos. photographing service is described in the next sub.

After adding photos click on the button Save and proceed.

Next you can choose services for your ad (main services, frontpages, highlighted ads, etc).

When the services are selected, click the button Save.

Now the ad you entered appears on My ads page (link is located on My auto24 page). On that page you can see, modify and delete your ad.

To make an ad active and reflected in search results you need to pay for the ordered services. For that click on Pay now button on my ads page. Ad will be activated after we have recived payment confirmation from the bank.


Photos are recommended because they help to accelerate the sale. Ads with photos can be set on front pages and that is a very good opportunity to get additional advertising.

Add auction ad

If you want to operate with auctions (sell vehicles on an auction, bid) then you have to authorise your account with ID-card. You also need to confirm e-mail validity.

To add an auction ad you have to be logged in with your ID-card.

You can add an auction ad by clicking link Place your ad on the top menu bar and choosing Add auction ad. Choose vehicle type, enter the data, save the page, add photos on the next page and save it again. Next choose the period for your auction ad.
To make an ad active and reflected in search results you need to pay for the ordered service. For that click on Pay nowbutton on my ads page. Ad will be activated after we have recived payment confirmation from the bank.
Once the auction ad is activated, data changes are not allowed. Please check your auction ad data before activation.

Read more about our auction Terms of Use here.

Add existing ad to the auction

You can add your vehicle, which is already in our database, to the auction. Go to My ads page, select on the top of the vehicle ad More and select Create auction. Automatically copy of this ad is generated to My ads page. So now you have two similar ads- regular vehicle ad and an auction ad. If you make changes in your auction ad the regular ad's data remains intact. When the data form opens, please fill out all necessary fields, also check that the vehicle data is correct. Press Save button and your ad will be saved. To make an auction ad active and reflected in search results you need to pay for the ordered service. Ad will be activated after we have recived payment confirmation from the bank.

Once the auction ad is activated, data changes are not allowed.

Account authorising with ID-card

Connect your ID-card with the computer. Log in to with your username and password. Select from My auto24 left menu My account - Account validation. Click on link Identify with Estonian ID-card and start identification process. During the process you are asked to enter ID-card PIN1 password and your account password.

E-mail validation

For that add your e-mail address to the gap on My account - Account validation page. You will recive a letter from us. Click on the confirmation link and your e-mail is validated.


  • Via an internet bank (with banklink).

    With banklink can pay the users of the following Internet banks: Swedbank, SEB Pank, Luminor, Coop Pank, LHV. It is the most comfortable method of paying because the services you have ordered will be activated automatically after the payment. To pay with banklink click on Pay now button on My ads page, click on compatible bank link and accomplish your payment. Your ad becomes active immediately after confirmation from the bank. If the ad did not become active automatically, then send payment data to our e-mail.

  • With bank transfer.

    Act followingly when transferring money in a bank office or separately via Internet bank:

    1. Transfer money to AllePal OÜ bank account EE682200221020961885 (Swedbank). On explanation line please note your reference number. You can find it followingly: click on Pay now link opens up a new page and there at the bottom of the page in text you can see a number in bold, that is your reference number.
    2. Send an e-mail with payment data to [email protected] Recommendable is to add a copy of the bill that confirms the payment.
  • International requisites.


    AllePal OÜ
    Pärnu mnt 141
    Tallinn 11314

    Beneficiary's IBAN:


    Beneficiary's bank:

    Liivalaia 8
    Tallinn 15040

    Beneficiary's bank SWIFT/BIC code:


How to use prepayment?

Press Services: add/modify, select services for your ad and press Save button. Now you have all ordered services listed below your ads that you can activate by using prepayment. If the sum of the order is greater than prepayment on your account the button PAY NOW with the missing part of the sum is displayed and if the sum is sufficient the button ACTIVATE is displayed. On next page you are asked to confirm the payment. Or if the sum is deficient for the activation, you are directed to the Start to pay page.

Bills sends out only electronical bills. After payment occurs the confirmation under the Bills button on the left of My auto24 page. On that same page you are able to see all bills you have received from To print those bills out click on print link and the print bill is revealed.

In case of legal entities there are additional requisites on the bill. You can insert bill requisites by clicking on button Requisites that is located on the left of My auto24 page. Estonian Tax and Customs Board accepts electronically sent and printed out bills of services.

Ad operations

Statistics of the ad

Link See statistics is located on My ads page. Click on that link opens up a window from where you can observe how many adviews per day your ad has got.

Hiding ads

You can remove your ad from search results and hide contact information by clicking More link on My ads page and choosing Hide ad. After confirmation your ad will no longer be found in the search results and the seller's contact information will be hidden. Hiding won't change the end time of the ad. To get your ad back to the search results and to reveal contact information, please click on My ads page link Unhide ad.

End an ad

When you have sold your vehicle or just want to end an ad then click on End ad link by correspondent ad on My ads page. After confirmation the ad will be not active, but stays not actively on My ads page as long as you delete it from there. Ended ad does not appear in search results and message "sold" is displayed while viewing this ad. Ended ad can be activated again only by paying again.

Delete an ad

To delete an ad go to My ads page and there by corresponding ad click on delete ad link. When you have confirmed the deleting order your ad is being removed from My ad page. To delete an active ad you have to end it first.


If you want to operate with auctions (sell vehicles on an auction, bid) then you have to authorise your account with ID-card.


To bid at an auction you have to be logged in to with your ID-card. Log in, open the auction ad where you want participate in, enter the sum in to the price gap and click on the button Make a bid. On the next page you have two options- make hidden maximum bid or a regular bid. Choose one option and confirm your bid.

For the regular bid- your bid (sum) is displayed immediately on the auction ad.

For the hidden maximum bid- enter your maximum bid for the auction. If necessary (to beat other bids) system automatically makes new bids up to the maximum bid (sum) you have previously entered.

To confirm the bid, enter your account password and click on the Make a bid button. Always check that the entered sum is correct and you have chosen the right bidding type before you click on the Make a bid button. Your bids are legally binding.

To avoid any misunderstanding, the bidder is advised to visit the vehicle before bidding (as there are limited grounds for withdrawal from the contract of sale if the bid is the best bid). It is recommended that the parties communicate with each other by SMS or e-mail in order to reach a common understanding of the arrangements and to confirm them at a later date.

When auction ends

When the auction ends the system sends out seller's and best bidder's contact information to each other to the inbox. Notice of new inbox message on account is also sent to users' validated e-mails.

After the end of the auction the system calculates commission (% of the best bid). Commission is displayed on the seller's user account, notice of that is sent to the seller's validated e-mail. Commission has to be payed within 7 days after the end of the auction, whether the seller has made the sales agreement with the best bidder or not. If the auction will not get any bids, the commission is not generated.

Participation in the auction is legally binding. If the seller has added a vehicle to the auction and a bid exceeding the reserve price is made, then upon announcing the results of the auction a sales agreement for the sale of the vehicle is automatically formed between the seller and the best bidder, which is legally binding to the parties.

Problems and solutions

On the auction page It looks like you are not logged in, although you are. -> This problem can occur if you have viewed this page before logging in.

Solution: Refresh the page by pressing on your keybord CTRL and F5 keys at the same time. The page is downloaded from our database to your computer once again and your user status is refreshed.

New ads of the week

New ads of the week are shown in the order of ads first activation time. Until first activation time is within 7 days the ad will be shown as new ad of the week. Because prolonged ads are first activated more than a week ago they will not be shown as new of the week.

Frontpage advertising

To highlight your ad you can show it on frontpages.

To advertise on main page you need to have an ad with photos. To put your ad to the main page you need to add an usual ad with photos and later on choose Advertise on front page from My ads.

On disclosed page choose the advertising period and a photo you wish to show on front page. Also you can see the queue for frontpage advertising which means the time that has left for your ad to get there. Ad will be added to the queue only after paying for the ad. Before paying, check that frontpage advertising queue length suits you.

If you wish to prolong your ad on the main page, it will be added to queue, your current order won't be prolonged.

Main page ads are in the order of adding time. New ads start from lower right part and move up when older ads disappear.

Help and additional information

When you have more questions or problems please apply to:
+372 733 7230 (tööpäeviti kell 08:30–16:45)
[email protected]

Methods of payment

Swedbank. Here you can pay in internetbank.
Luminor. Here you can pay in internetbank.
Coop Pank
MasterCard & VISA